Fenomena Sel - Reminder Islami
Studi Komunikasi Persuasif Dalam Caption Media Sosial (Instagram)
DOI:
https://doi.org/10.47945/al-hikmah.v6i2.2791Keywords:
Self – Reminder, Islamic Da’wah, Persuasive Communication, social mediaAbstract
This study anayzes the phenomena of Islamic self – reminder, astudy of persuasive communication in social media captions. In this digital era the internet has become an effective medium for creating Islamic da’wah content thus giving rise to the phenomenon of Islamic self-reminders on social media. Self-reminder narratives in the form of captions not only have a meaningful sequence but also contain persuasive communication in them Using a descriptive quantitative method with content analysis, this study examines how a caption uploaded on social media can influence the audience through language style and a psychological approach. The results of this study indicate that Islamic self-reminder content can integrate the pillars of Aristotelian rhetoric: ethos, pathos, and logos. Based on the phenomenon studied using the Elaboration Likability Model (ELM) theory, these contents use a central path through rational arguments and a peripheral path through effective and suggestive language. This allows the da'wah content to be well received and able to strengthen the spiritual awareness of Gen Z.
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